Give Agritourism a Voice!

by Caroline Millar
 

Go Rural represent the Agritourism Sector in Scotland and we wish to raise £16,000 to contribute towards employing a communications graduate to help us be the Voice for Scottish Agritourism.

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Go Rural is a membership organisation representing farms, estates and crofts in Scotland who have added value to their land by developing a tourism or leisure business.

Agritourism is the word used to describe this sector.

Agritourism in Scotland is all about FARMING, FOOD AND DRINK, FUN,  FREEDOM and FRESH AIR.  There are some fantastic farms, estatates and crofts with shops, accommodation, farm tours, children's parks, castles, adventure sports, country sports and many other activities.

Agritourism in other countries is more developed than in Scotland. In Italy for example, it is worth £1bn for accommodation alone. The exact value of the Scottish sector is currently being analysed but is estimated to be less than 10% of this. But we too could have a sector worth £1bn.

Go Rural wishes to raise £16,000 to part fund a talented Communications Graduate for one year which will mean we can tell the story of Scotland's vibrant and unique agritourism sector to the world! We are a recently new initiative taking on a big job to grow Scotland's agritourism sector to £1bn by 2020, so we need your help to bring new opportunity to Scotland's rural economy.

As well as telling our story to consumers, we also more than anything need to help the sector come together and communicate with each other to represent our voice collectively to government and other organisations. 

So we have a strong need for an effective communications strategy and someone to help make all of this happen.

If we don't raise the full £16,000 we won't get any of the funds and we won't be able to move the sector forward so quickly.

We are also launching our new membership packages on Friday 13th June. These packages are available to businesses both in the agritourism sector and outwith the sector. We will be offering these packages as "rewards" with the added benefit that joining now, during the crowdfunding campaign, will provide a business with 15 months of benefits instead of 12.  For more information on these packages visit www.goruralforbusiness.com.

We also have a range of rewards for individuals and consumers including our new merchandising with the Go Rural brand.  Our rewards start at £10 and go up to to £1200 (including VAT).

We hope that you will get behind the growth of Agritourism in Scotland.

If we raise more than £16,000, we will put up to £5000 into our consumer campaign this year in October called Harvest Homecoming to bring new consumers on to farms, estates and crofts during October to experience agritourism and learn about the harvest of our food and drink at the start of the supply chain.

Thank you for your support!

Caroline and Sheena.


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£16,006

Promised of our £16,000 target

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PROJECT FUNDED
This project will close on Sunday Jul 13th, 18:00
Rewards
Promise £10.00 + Green wellie

You will receive a Go Rural pinbadge, a personalised thank you on social media, and be listed on our wall of fame as a supporter on our Business website for the coming year.

100 rewards, 98 remaining
Promise £25.00 + Blue Wellie

You will receive a branded Go Rural polo shirt, a Go Rural pin badge, be listed on our wall of fame as a supporter on our Business website for the coming year and a personalised thank you on social media.

97 rewards, 89 remaining
Promise £50.00 + Orange wellie

You will receive a branded Go Rural Gilet, a Go Rural pin badge, be listed on our wall of fame as a supporter on our Business website and receive a personalised thank you on social media.

100 rewards, 100 remaining
Promise £100.00 + Red Wellie - Bigger Picture Supporter

This reward recognises individuals who are passionate supporters of the agritourism sector in Scotland. You will receive a Go Rural branded softshell jacket, a Go Rural pin badge, be listed on our wall of fame as a supporter on our Business website for the coming year and receive a personalised thank you on social media. The Bigger Picture means we will work on your behalf to lobby, represent and grow the sector. In addition to the rewards outlined we will send you a monthly e-newsletter (optional) with feedback, news and data from the sector and our activities.

100 rewards, 99 remaining
Promise £250.00 + Experience Agritourism at The Hideaway Experience

Experience Agritourism for yourself in a luxurious Hideaway for couples. This one night midweek stay available in the 5 star Romantics' Hideaway can be booked anytime in 2014 and includes a Taste of Angus breakfast pack and a guided one hour tour of our farm with the option to be dropped at the top of the Sidlaw Hills and make your way back to the hot tub on foot. Normal value for the above £425. Please note this cost is for one couple and is for adults only over 18. For full information visit www.thehideawayexperience.co.uk. Subject to availability.

30 rewards, 30 remaining
Promise £300.00 + Bronze Wellie Agritourism business membership package

This agritourism members package is for you if you are a farm, estate or croft with a current tourism or leisure offering to consumers. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat. Consists of £150 membership for consumer website, £100 Bigger Picture Package and a complimentary business package for the new B2B site. Full package details can be found here http://www.goruralforbusiness.com

98 rewards, 79 remaining
Promise £300.00 + Business Packages - Food & Drink Farmers Package

This package is for you if you are a farm, estate or croft producing food and drink on the premises.You don't require to have a farm shop, you could sell your food and drink online or at a farmers market, or via retail outlets. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat with a full VAT receipt provided. Consists of £150 membership for consumer website, £100 Red Wellie Bigger Picture Package and during the Crowd Funding campaign you receive a complimentary business package for our new B2B site. Full package details can be found here http://www.goruralforbusiness.com

100 rewards, 98 remaining
Promise £300.00 + Rural Business Package

This package is not just for agritourism businesses but open to quality rural businesses who want to develop their relationship with other rural businesses. Our new B2B website is one of the main tools we are using to promote the best quality businesses operating in the rural sector. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat. Full details of the packages can be found here http://www.goruralforbusiness.com

150 rewards, 147 remaining
Promise £420.00 + Silver Wellie Agritourism Business package

This package is for you if you are a farm, estate or croft with a current tourism or leisure offering to consumers. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat. You will receive everything included in the Bronze Wellie package plus extra benefits.Full details of packages can be found here http://www.goruralforbusiness.com

198 rewards, 190 remaining
Promise £540.00 + Gold Wellie Agritourism Business package

This package is for you if you are a farm, estate or croft with a current tourism or leisure offering to consumers. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat. You will receive everything included in the Bronze and Silver Agritourism plus extra benefits. Full details of the packages can be found here http://www.goruralforbusiness.com

199 rewards, 198 remaining
Promise £1,000.00 + Platinum Wellie Rural Business Package £1000 + VAT

This reward is priced at £1000 + VAT. Please pay £200 in a separate donation to qualify for this reward package.

This package is not just for agritourism businesses but open to quality rural businesses who want to develop their relationship with other rural businesses. Our new B2B website is one of the main tools we are using to promote the best quality businesses operating in the rural sector. Purchasing the package during crowdfunding entitles you to 15 months membership for the price of 12 months. Price is inclusive of Vat. You will receive everything included in the Standard Rural Business package plus extra benefits. Full details of the packages can be found here http://www.goruralforbusiness.com

12 rewards, 9 remaining
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